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Hooters Gambling on Las Vegas Hotel
First they had a successful — one might say bodacious — restaurant featuring chicken wings and buxom waitresses. Then they had (naturally) an airline. Then a swimsuit contest and a line of potato chips. What follows naturally for this brand extension? A Las Vegas hotel-casino, of course!
You gotta love their slogan: "Delightfully tacky, yet unrefined." Another successful application of the Mencken principle of economics: "No one ever went broke underestimating the intelligence of the American people."
Rick Bruner | August 23, 2004 | Featured Destinations | Permanent link
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Comments
If you are traveling to Las Vegas this weekend to see the De La Hoya/Hopkins fight, you can get tickets at www.lasvegastickets.com below face value.
Posted by: Jason Corbin at Sep 14, 2004 9:08:32 PM
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