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Visit Florida Launches Post-Storm Ad Campaign, Bush Urges Sensitivity

As reported in the St. Petersburg Times, the Florida tourism industry wated no time getting back to business followint the weekend's hurricane Charley. Visit Florida lauched a $119,000 national newspaper campaign thanking Floridians and resuce workers for their part in helping during the storm and to remind potential visitors that the state is still very much open to travelers.

While the travel industry is eager to insure it's ability to get back to business, Florida Governer Jeb Bush urged the industry to be sensitive to areas of the state which were hard hit and are still reeling from the storms.

"There's a tremendous amount of tragedy going on in this state right now," said the governor, who chairs the state Commission on Tourism. "There needs to be a little bit of time, it could be days or weeks, before we get our message out."

Steve Hall | August 17, 2004 | News | Permanent link
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